What are the potential benefits of running a Google Ads campaign even after the campaign ends?
Why Do Google Ads Campaigns Have Long-Lasting Impact? Investing in a Google Ads campaign doesn’t just provide short-term benefits; it also offers advantages that can persist well after the campaign ends. These benefits stem from enhanced visibility, deeper audience insights, and improved digital presence. 1. Increased Brand Recognition One of the key advantages of running a Google Ads campaign is building brand awareness. Even after the ads stop running, many users who encountered your brand during the campaign will remember it. This enhanced recognition can lead to: Higher trust among potential customers. Increased direct traffic to your website. Better conversions in future marketing efforts. 2. Residual Organic Traffic A well-crafted Google Ads campaign often boosts website traffic. Some visitors who land on your site through ads may revisit later, even after the campaign has ended. This residual traffic contributes to: Long-term...
